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IC Markets, which is one of the largest Forex and CFD brokers in the world, presented its new global marketing campaign in front of thousands of rugby fans during the Rugby World Cup Sevens competition that was held at the DHL Stadium in Cape Town, South Africa, the week before.
Silver Bullet Films, a creative studio with headquarters in South Africa, was responsible for the design of the campaign, which is scheduled to be aired in ten different nations over the course of the next six months.
The advertisement makes use of the recent release of the sequel to the film Top Gun from 1986, which is titled Top Gun: Maverick, in order to capitalize on the resurgence of interest in the original film and encourage traders to "trade up" to IC Markets in order to take advantage of its increased features and services.
The film Top Gun: Maverick was released earlier this year.
Andrew Budzinski, the Chief Executive Officer of IC Markets, provided some commentary on the commercial by saying,
The concept of realizing one's right potential and making the most of one's skills and opportunities in light of those presented in the classic movie "Top Gun" is the story's driving force.
The film has stood the test of time for good reason. When a trader comes to IC Markets, we know that it is because they are interested in the tools and benefits that we provide that will assist them in progressing to the next level of trading.
IC Markets is a global corporation that is active in doing business in more than 200 countries all over the world.
At IC Markets, there are over 200,000 active traders that take advantage of the company's cheap pricing, tight spreads, and lightning-fast institutional grade trading, which results in a total volume of transactions of 1.11 trillion dollars (March 2022).
Because of the level of success that IC Markets has enjoyed in this industry ever since the year 2020, which was the year that the firm first joined it, the company made the decision to shoot the advertisement in the nation's capital.
This success has allowed the company to enjoy a level of success that is unprecedented.
After IC Market's recent sponsorship of the Rugby World Cup Sevens, which was recently hosted in Cape Town, the decision was made to aid South Africa's film sector as a natural next step.
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